In the early days of data privacy, anonymization was the gold standard. Strip away names, dates, identifiers, and the data was considered safe. But today, with the rise of AI, cross-referencing techniques, and increasingly granular datasets, de-identified data is no longer private by default.

And in sectors like healthcare and finance, that's a ticking compliance time bomb. If your innovation pipeline still relies on anonymized real-world data, it's time to rethink your strategy.

Synthetic data from Syntellix AI eliminates PII from the outset, enables safe data sharing, addresses bias with configurable controls, and generates edge cases on demand.